About JAM

Hi, I’m Julianna A. Maher — but you can call me JAM! 🍪💛

Baking has been a part of my life for as long as I can remember. Some of my fondest childhood memories are of baking holiday sugar cookie cut-outs with my mom. I’m a self-taught baker and cookie artist, but my career path started in very different places — over 10 years as an aesthetician and a few years as a high school English teacher.

A year and a half ago, my life took a dramatic turn. I faced my struggles with alcoholism and addiction head-on, going through extensive treatment, therapy, and a lot of self-care. It was far from easy, but through it all, I found a brand new outlook on life. In December of 2024, I welcomed my beautiful daughter into the world, and during those sleepless nights of nursing and rocking her, I promised myself I would protect my mental health and not slip into postpartum depression.

A few days after bringing her home, I found myself back in the kitchen — baking, experimenting with royal icing techniques, and rediscovering my joy. On a family trip to Colorado, I had the chance to learn a “secret recipe” and decorating tips from my brother’s mother-in-law, and suddenly, my hobby started turning into something more. With encouragement from my family and friends, JAM’s Custom Cookies was born.

This little business has been the best therapy for my heart and mind. Each order fills me with gratitude — whether you’ve purchased, shared, reviewed, or simply cheered me on, you’ve been part of my healing journey.

Here’s to cookies that bring joy to your taste buds and a little sweetness to your day. Thank you for being here — I’m so excited to share my cookie art (and my heart) with you. 💕

— Julianna (aka JAM)